Social Media Training
Who Is This for?
This is for the business owner who wants to send an employee on training that will actually benefit the business, and who wants that person coming back with a strategy as well as the skills to run it.
It’s also for the founder who wants to manage their own social media and would like to know what they’re doing before they start.
Why
I’ve lost count of the number of times someone has told me “anyone can post”. They’re right, anyone can post on social media, just like anyone can cook. It doesn’t mean it tastes good.
Posting is the easy part. Do you know how to get that post seen? How to reach your actual demographic, rather than whoever happens to be scrolling? How to work with the algorithm so you keep being shown to new potential customers instead of the same handful of people? How to get your social media showing up on Google? How to shape your content so it does something for your business instead of just filling a grid?
If you’re reading this page, I’m guessing you don’t, and that’s not a failing. Anyone can post, but not everyone posts well. If it really was that easy, we’d all be calling ourselves influencers.
How
I’m a qualified trainer, with a Level 3 Award in Education and Training, and I’ve spent five years in business consultancy alongside social media marketing. This is not a course. There are no pre-recorded videos, no login, and no module to tick off. It’s face to face, one to one, and it’s me teaching you.
It’s a hybrid of training and consultancy. While I teach you how to optimise your content for growth, we build a strategy for your business at the same time. Not a cut and paste one. I curate it around your business objectives, going through your business plan and your marketing strategy, because social media works best as part of your business engine, with everything running in unison towards the same goal: the success of the business.
What You Get
Twelve hours with me, split however works best for you. Some people like shorter, regular sessions, and some prefer longer blocks. We’ll agree what suits you. In that time I’ll teach you how to get your content seen, how to reach your demographic, how to work with the algorithm, how to get your social media ranking on Google, and how to read your analytics so you know what’s working and what isn’t. At the same time, we build your strategy together, so everything you learn is applied to your own business as we go, not to a made up example.
Once we’ve finished, I’ll present everything back to you in a detailed strategy report. You’ll have the whole strategy in writing, which you, your team or a content creator can follow, with the KPIs that show you whether it’s working.
You leave with a strategy you’re confident in, and the skills to take your social media in house.
The Investment
£1,500 for a bespoke training and consultancy package. That’s twelve hours of one to one time with me, a strategy built around your business, and the detailed strategy report at the end.
Why you need this
Anyone can post. This is how you learn to post well, and how you finally know whether it’s working. You’ll also be ready for the meeting where somebody says “we should go viral”.