Strategy Mechanics
Who Is This for?
This is for the business person who's sick of not knowing where to start, who's tried on a personality that isn't theirs because that's what everyone else on the platform seems to be doing, and has quietly started resenting social media because none of it feels like them or their business anymore.
It's for the business that's been posting for the sake of posting, watching the numbers sit at nearly nothing, and wondering if anyone's actually out there. If nobody's seeing it, you may as well be shouting into an empty room, at least that's cheaper.
And it's for the business that just wants to understand how to do this properly, professionally, in a way that actually sounds like them.
Why
Social media shouldn't feel like a constant guessing game. If you've been posting because you feel like you should, copying what everyone else is doing, or wondering why your content isn't getting anywhere, the problem probably isn't you. Nobody's ever properly explained how social media actually works.
It's not about posting more. It's about having a strategy that makes sense for your business.
I believe there's a strategy for every business. The trick is finding the one that fits yours.
How
I'm a consultant, not a coach. I won't hand you a workbook and send you off with good vibes. I'll help you understand what's happening, why it's happening, and what to do about it.
Your strategy is built around your business, your audience, your goals and your capacity, not whatever happens to be trending.
I've created strategies for businesses across a range of industries, and no two have looked the same.
What You Get
Three sessions, with me. Not a pre-recorded video, not an AI avatar wearing my face, not an assistant standing in while I'm elsewhere. This is my expertise and my time, in the room with you, every session. You'll also get a full audit of what you're currently doing on social media, what's working, what isn't and why, before we ever sit down together, so session one starts from evidence, not guesswork. Here's what happens in each one.
Session One: The Deep Dive
We start with a full audit of your current social media, then look at your business, marketing plans, objectives, budget and capacity.
We'll work out where social media fits into the bigger picture, and what is realistically achievable for you.
Session Two: The Draft
I take everything we've uncovered and build your bespoke strategy.
We'll go through it together, challenge it, refine it and make sure it actually works for your business, not just looks good on a slide.
Session Three: The Handover
We go through your completed strategy together so you know exactly how to put it into practice.
You'll have a clear blueprint that you, your content creator or your marketing team can follow, alongside KPIs to help you understand what's working. And we'll talk about patience too, because a strategy needs time to work. Changing direction every time a week is quiet won't give it the chance to.
Why you need this
This works if you're ready to invest properly in a strategy built for your business, not borrowed from someone else's. It won't work if you're hoping for big results from a small spend and no strategy behind it, because that was never going to work for anyone, guru promises aside.